Post by account_disabled on Jan 22, 2024 9:37:44 GMT
Our team has prepared for you a case of promoting the international trading and manufacturing company KRONAS - reaching the top 3 for high-frequency and mid-frequency queries. General information on the project Company name/website :KRONAS Client goal : reaching the top of search results for key queries Domain registration : 03/05/2004 Service : SEO promotion, work on KPIs within a static list of high-frequency and low-frequency key queries provided by the client Company topics : furniture fittings and materials for furniture production Niche features : online store with fairly active competition Region : Kiev, Odessa, Zaporozhye, Mariupol, Kramatorsk, Zhitomir, Ukraine Result of work : queries in the top 3 +23% (+223 keys) The main problem of the client First of all, we analyzed the dynamics of queries in search engines. And here there was a certain stagnation of traffic, as well as very noticeable changes in dynamics. This is very easy to see on the Google Analytics graph: Studying the dynamics and traffic allowed us to identify two main directions for further work: Stabilize indicators and eliminate traffic fluctuations that existed at that time. Follow up on priority requests according to the list provided by the client.
Solving these two problems would stabilize the schedule and provide the site with a stable flow of targeted traffic. Therefore, concentrating on them, we began to develop an individual work plan. Our strategy Of course, the two indicated areas are just a generalized list of tasks. In fact, we needed to carry out a whole range of activities for the promotion to be effective. We have deve B2B Email List loped a ten-step strategy: Analyze competitors and carry out initial website optimization. Rework the resource structure and create a semantic core. Conduct a technical and reference audit. Develop an individual strategy for increasing your link mass. Perform a site usability audit. Implement semantic linking. Carry out a targeted study of adjacent and near-target pages: filters, subcategories, blog, etc. Optimize CTR. Rewrite outdated and unoptimized content. Analyze in detail the behavior of site visitors. But, before moving directly to action, we needed to find and study the current problems and weaknesses of the KRONAS resource.
And of course they were. Identified problems and weaknesses of the client After conducting a comprehensive analysis of the site, we discovered a fairly impressive list of shortcomings. Not all of them were critical, but some actually worsened the resource’s position. For example: There were pages on the site where the content was completely duplicated. Partial, and in some places, complete cannibalization of queries was observed (when several pages correspond to one keyword on the site). Linking did not work correctly everywhere; some pages were broken. Micro markup was missing on many commercial pages. Critical errors were found within the HTML structure of some pages. The site loading speed was very mediocre. A lot of unoptimized landing pages for the low-frequency segment were found on the site. Some elements that are responsible for commercial ranking were missing. A comprehensive analysis of the problems allowed us to develop an even more thorough plan for further action, discuss all the details of the work with the client and begin to implement it. Our actions Based on the results of the analysis of the KRONAS website, information about competitors and the target audience, we optimized the strategy and developed a six-step action plan designed not only to solve the site’s primary problems, but also to generally have a positive impact on its further development. A brief summary of our actions follows.
Solving these two problems would stabilize the schedule and provide the site with a stable flow of targeted traffic. Therefore, concentrating on them, we began to develop an individual work plan. Our strategy Of course, the two indicated areas are just a generalized list of tasks. In fact, we needed to carry out a whole range of activities for the promotion to be effective. We have deve B2B Email List loped a ten-step strategy: Analyze competitors and carry out initial website optimization. Rework the resource structure and create a semantic core. Conduct a technical and reference audit. Develop an individual strategy for increasing your link mass. Perform a site usability audit. Implement semantic linking. Carry out a targeted study of adjacent and near-target pages: filters, subcategories, blog, etc. Optimize CTR. Rewrite outdated and unoptimized content. Analyze in detail the behavior of site visitors. But, before moving directly to action, we needed to find and study the current problems and weaknesses of the KRONAS resource.
And of course they were. Identified problems and weaknesses of the client After conducting a comprehensive analysis of the site, we discovered a fairly impressive list of shortcomings. Not all of them were critical, but some actually worsened the resource’s position. For example: There were pages on the site where the content was completely duplicated. Partial, and in some places, complete cannibalization of queries was observed (when several pages correspond to one keyword on the site). Linking did not work correctly everywhere; some pages were broken. Micro markup was missing on many commercial pages. Critical errors were found within the HTML structure of some pages. The site loading speed was very mediocre. A lot of unoptimized landing pages for the low-frequency segment were found on the site. Some elements that are responsible for commercial ranking were missing. A comprehensive analysis of the problems allowed us to develop an even more thorough plan for further action, discuss all the details of the work with the client and begin to implement it. Our actions Based on the results of the analysis of the KRONAS website, information about competitors and the target audience, we optimized the strategy and developed a six-step action plan designed not only to solve the site’s primary problems, but also to generally have a positive impact on its further development. A brief summary of our actions follows.