Post by sakibkhan51 on Feb 28, 2024 8:14:13 GMT
After delving into the key elements that make up each story, the author explains the four main types of stories : the value story, the founder story, the purpose story and the customer story. She explains the pros and cons of each of them and, through "real" examples, she also advises us in which contexts and at what moments to use them. The history of value One of the main gaps in business is value. When you need to communicate the value of what a company offers you always have a choice to make: logic or common sense. Information or history . The value story allows the brain to get carried away and accept the story as it is told, without involving reasoning.
The value story basically describes how the product or service affects the user . Its purpose is to stimulate sales and more effective marketing. Its primary audience is current and potential customers. Those who should Morocco Phone Number tell it are marketers and sellers. The story of the founder art of storytelling - founder story Every business has its founder story. Behind every company, in fact, there is a story about who and how it all started. Especially for small businesses looking to differentiate themselves, the founder's story has enormous power. If done well, it touches the desires that exist in every person's heart. It matters little whether the founder has already achieved complete entrepreneurial success: the story of the company's early days is like a fairy tale. The purpose of the founder's story is to instill greater confidence in the company among investors, partners and employees.
Its main audience is stakeholders. Those who should tell it are the entrepreneurs. The history of purpose It provides members of an established company with the motivation to show up to work every day, working together to achieve goals together. The concepts behind this story are alignment and stimulation . In fact, greater alignment leads to an increase in the team's work and better performance. The purpose of the purpose story is alignment of the thinking of team members and the organization towards the leader/manager. Its primary audience is employees and team members. Those who should tell it are leaders, executives and managers. The customer story
The value story basically describes how the product or service affects the user . Its purpose is to stimulate sales and more effective marketing. Its primary audience is current and potential customers. Those who should Morocco Phone Number tell it are marketers and sellers. The story of the founder art of storytelling - founder story Every business has its founder story. Behind every company, in fact, there is a story about who and how it all started. Especially for small businesses looking to differentiate themselves, the founder's story has enormous power. If done well, it touches the desires that exist in every person's heart. It matters little whether the founder has already achieved complete entrepreneurial success: the story of the company's early days is like a fairy tale. The purpose of the founder's story is to instill greater confidence in the company among investors, partners and employees.
Its main audience is stakeholders. Those who should tell it are the entrepreneurs. The history of purpose It provides members of an established company with the motivation to show up to work every day, working together to achieve goals together. The concepts behind this story are alignment and stimulation . In fact, greater alignment leads to an increase in the team's work and better performance. The purpose of the purpose story is alignment of the thinking of team members and the organization towards the leader/manager. Its primary audience is employees and team members. Those who should tell it are leaders, executives and managers. The customer story