Post by sakibkhan50 on Feb 27, 2024 5:29:16 GMT
Coac****a is an event that attracts the attention of us marketers every year. In this article we present the 5 best experiential marketing campaigns seen at Coac****a over the years! Coac****a festival and experiential marketing History of Coac****a The Coac****a Valley Music And Arts festival was born in 1999 from the idea of Paul Tollett and Rick Van Santen and takes place in the spring on the fields of the Empire Polo Club of Indio in the California desert. The first edition was organized by Goldenvoice , Paul Tollett's music promotion company, and was immediately successful. Nonetheless, in the first decade of the 2000s it found it difficult to make space among all the competing festivals.
The historic turning point came in 2011 when he decided to host the Ecuador Mobile Number List reunion of The Strokes and Kings of Leon. This event, together with the large amount of high-level artists such as Pharrel Wiiliams, Kanye West and Skrillex , will lead the festival to acquire prestige and the following year will see artists of the caliber of Dr. Dre, Radiohead and Snoop Dogg take to its stages. The excellent organization of the festival, the vast choice of music (ranging from Rock, hip hop, Rap and others) and the decision to bring together works of art and installations of interactive experiences in that place , made so that the festival is not only attended by music lovers but by all people who want to have fun and try different experiences.
The festival saw an exponential increase in visitors from 2011 onwards, reaching a peak in 2017, when over 250,000 people participated in its two weekends of programming . The Coac****a festival has chosen to distinguish itself from the competition by using experiential marketing , and requiring the same commitment from all its partners. Brands in every category accepted this challenge, using the event as an opportunity to introduce their products to visitors through engaging experiences. Now let's take a look at the top 5 experiential marketing campaigns that caught our attention ! HP: 2017
The historic turning point came in 2011 when he decided to host the Ecuador Mobile Number List reunion of The Strokes and Kings of Leon. This event, together with the large amount of high-level artists such as Pharrel Wiiliams, Kanye West and Skrillex , will lead the festival to acquire prestige and the following year will see artists of the caliber of Dr. Dre, Radiohead and Snoop Dogg take to its stages. The excellent organization of the festival, the vast choice of music (ranging from Rock, hip hop, Rap and others) and the decision to bring together works of art and installations of interactive experiences in that place , made so that the festival is not only attended by music lovers but by all people who want to have fun and try different experiences.
The festival saw an exponential increase in visitors from 2011 onwards, reaching a peak in 2017, when over 250,000 people participated in its two weekends of programming . The Coac****a festival has chosen to distinguish itself from the competition by using experiential marketing , and requiring the same commitment from all its partners. Brands in every category accepted this challenge, using the event as an opportunity to introduce their products to visitors through engaging experiences. Now let's take a look at the top 5 experiential marketing campaigns that caught our attention ! HP: 2017