Post by sakibkhan47 on Feb 22, 2024 8:42:30 GMT
Advertising helps to define society, but it must be taken into consideration that society is constantly changing. We can say that the first influencers who showcase mass culture are company marketers. In fact, they have the power, budget and influence to create significant and lasting change. On the other hand there are consumers who need a product that meets their needs, but above all advertising that represents them. In this context, inclusive marketing makes room, that is, a work of companies that gives space to those who are underrepresented. Ipsos research To explore the topic, let's start with a survey conducted by Ipsos together with Think with Google in January 2020 in the United States by S****ey Zalis, who analyzed consumers' perception of inclusion in advertising. Image sou “Inclusive ads influence consumer behavior,” and represents the attitude of consumers when they see a product they consider inclusive. Source: Ads Influence Consumer Behavior.” It represents the attitude of consumers when they see a product that they consider inclusive.
The results that the pollster obtained are that: 76% of teenagers have approached a product or service after seeing an inclusive advertising campaign. 85% of Latin American consumers have approached a product or service after seeing an advertising campaign that they consider inclusive. 69% of Black consumers indicated they are more likely to purchase a certain brand after seeing an advertising campaign they consider inclusive. 71% of LGTBQ+ consumers said they are more likely to proactively seek out a brand whose advertising authentically represents a variety of sexual orientations Consumers expect brands to be inclusive and reflect reality. “You don't just put a rainbow on a product and Croatia WhatsApp Number call it a marketing strategy ,” said Sarah Kate Ellis, a pioneer in supporting the LGBTQ+ community, and president and CEO of GLAAD, a nonprofit media organization. Brands must take the initiative to reflect the world we live in by showcasing the wide range of diverse identities within the LGBTQ community. This includes transgender and non-binary people, as well as gay and lesbian parents with children,” the American media executive said. So, to create inclusive marketing we must actively understand the needs of those who may not be in the halls of leadership. To do this it is advisable to seek the advice of consultancy firms or associations dedicated to such individuals. This way you will have all the knowledge you need for your inclusive marketing.
The key is to empathize with different experiences, especially those you don't directly identify with. It's easy to think that your message will work just because it sounds right to you. The secret is not to make assumptions, but to try to listen and consequently try to learn about cultures outside your own. Become the market you seek Advertising that goes beyond the nod to diversity and inclusion tends to have a positive impact, but reflects consumers in a genuine and real way without showing off unreal perfection . The white family, made up of a mother and a father and two children who all wake up happy in the morning and have breakfast together is a beautiful fairy tale, but one that even Disney would reject nowadays if placed as the only representation of reality. It is important that the distance between your team and the market is very small, so that “the power to influence decisions ,” says Del Johnson, director of Backstage Capital, a venture capital firm that has invested more than $5 million in companies founded by women, people of color and LGBTQ entrepreneurs. Brands can “do good” and at the same time change the self-perception of the people to whom that brand refers. Think of the underwear brands that continue to display models with totally unreal bodies in their shop windows, with arms and legs that do not differ in circumference. Intersectionality is the new diversity. Rather than seeing diversity as attractive to individual categories, consumers appreciate when a brand embraces different colors and body shapes, ages, sexual orientations and physical abilities in its brand identity .
The results that the pollster obtained are that: 76% of teenagers have approached a product or service after seeing an inclusive advertising campaign. 85% of Latin American consumers have approached a product or service after seeing an advertising campaign that they consider inclusive. 69% of Black consumers indicated they are more likely to purchase a certain brand after seeing an advertising campaign they consider inclusive. 71% of LGTBQ+ consumers said they are more likely to proactively seek out a brand whose advertising authentically represents a variety of sexual orientations Consumers expect brands to be inclusive and reflect reality. “You don't just put a rainbow on a product and Croatia WhatsApp Number call it a marketing strategy ,” said Sarah Kate Ellis, a pioneer in supporting the LGBTQ+ community, and president and CEO of GLAAD, a nonprofit media organization. Brands must take the initiative to reflect the world we live in by showcasing the wide range of diverse identities within the LGBTQ community. This includes transgender and non-binary people, as well as gay and lesbian parents with children,” the American media executive said. So, to create inclusive marketing we must actively understand the needs of those who may not be in the halls of leadership. To do this it is advisable to seek the advice of consultancy firms or associations dedicated to such individuals. This way you will have all the knowledge you need for your inclusive marketing.
The key is to empathize with different experiences, especially those you don't directly identify with. It's easy to think that your message will work just because it sounds right to you. The secret is not to make assumptions, but to try to listen and consequently try to learn about cultures outside your own. Become the market you seek Advertising that goes beyond the nod to diversity and inclusion tends to have a positive impact, but reflects consumers in a genuine and real way without showing off unreal perfection . The white family, made up of a mother and a father and two children who all wake up happy in the morning and have breakfast together is a beautiful fairy tale, but one that even Disney would reject nowadays if placed as the only representation of reality. It is important that the distance between your team and the market is very small, so that “the power to influence decisions ,” says Del Johnson, director of Backstage Capital, a venture capital firm that has invested more than $5 million in companies founded by women, people of color and LGBTQ entrepreneurs. Brands can “do good” and at the same time change the self-perception of the people to whom that brand refers. Think of the underwear brands that continue to display models with totally unreal bodies in their shop windows, with arms and legs that do not differ in circumference. Intersectionality is the new diversity. Rather than seeing diversity as attractive to individual categories, consumers appreciate when a brand embraces different colors and body shapes, ages, sexual orientations and physical abilities in its brand identity .